The Hydrature Difference.

Nourish
Hydrature™ is a proprietary blend of natural oils designed to add a touch of softness to your baby’s skin.

Nature
All of Hydrature™’s ingredients derive 100% of their unique softness from the most organic of sources - Mother Nature herself.

Nurture
Hydrature™’s added softness on your baby’s skin helps develop the unique bond between parent and child - forged by the power of touch.
Bathtime Is For Smiles
Savor the smiles of bathtime with our natural baby shampoo and bodywash. Whether your baby’s day was spent in the sandbox, finger-painting or discovering the joys of mud pies, our shampoo & bodywash will get them sparkly clean for another day of fun. Our shampoo & bodywash contains a coconut-derived cleanser, baobab oil for gentle hydration and grapefruit oil for a bright, natural scent.
Soft & Safe
In addition to its cleaning properties, our shampoo & bodywash contains Hydrature™ to provide extra moisturization for your baby’s skin.


Bathtime Is For Smiles
Savor the smiles of bathtime with our natural shampoo & bodywash. Whether your baby’s day was spent in the sandbox, finger-painting or discovering the joys of mud pies, our shampoo & bodywash will get them sparkly clean for another day of fun. Our shampoo & bodywash contains a coconut-derived cleanser, baobab oil for gentle hydration and grapefruit oil for a bright, natural scent.
Soft & Safe
In addition to its cleaning properties, our shampoo & bodywash contains Hydrature™ to provide extra moisturization for your baby’s skin.

Leaping Bunny Certified
Caring for our planet includes caring for all its inhabitants, which is why we ensure our products are not tested on animals.

Natural
All of our ingredients are naturally sourced and derived, so you can feel safe with what you put on your baby’s skin.

Dermatologist & Pediatrician Tested
Our products are tested for skin allergens and sensitivities. These tests are supervised by a licensed Dermatologist and Pediatrician to additionally verify our skin safety testing.

EWG VERIFIED™
Our baby shampooo and body wash is EWG VERIFIED™, free of any ingredients of concern and meets their strictest standard of ingredient safety and manufacturing processes.

Recyclable
We want to keep your skin safe as well as our world. All our packaging is made from recyclable material and we encourage our customers to continue the caring chain.

Chemical Free
Our products contain only goodness and no nasties, including no parabens, phthalates, synthetic fragrances or other harmful chemicals.